Descending down the mountain of unwanted or irrelevant messaging, integrated marketing communications (IMC) professionals find a new and easier way to connect with consumers – emerging media. This channel for two-way communication is continually creating new paths on which the brave and forward-thinking can connect with today’s consumer on a deeper level. While such emerging media tactics may seem daunting, the evolving digital landscape provides a plethora of methods for engaging today’s technology user. This blog focuses on how emerging media impacts the way IMC professionals and individuals communicate.
“The best digital marketers exploit emerging trends and technologies to find new sources of growth” (Gartner, 2013).